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West
End Theatre - Money-saving Tips
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Reproduced
from the Daily Telegraph Monday 2nd January 2012
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Avoid
booking fees and transaction fees by going to the
box office in person.
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The
Half-Price Ticket booth in Leicester Square, run by
the Society of London, offers major discount deals,
updated daily by 11am; it has a sister booth in Brent
Cross. You must visit in person but can see the offers
at www.tkts.co.uk.
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A
number of West End shows release cheap day seats in
the morning, most notably at the moment Jerusalem
and One Man, Two Guvnors, which also has a
hefty tranche of 400 seats every night at £12-£15.
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Some
theatres offer loyalty schemes: ATG's costs £30
to join, but offers discounts, priority booking and
no transaction fee. Other trustworthy discount-based
initiatives include www.seetickets.com/seemoretheatre.
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Visit
www.officiallondontheatre.co.uk
for family deals and also follow the annual August
initiative Kids Week on Twitter for offers. Some shows
offer discounted family tickets.
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The
over 60s, unemployed and full-time students can get
reduced standby tickets an hour before the show on
visiting the box office.
- Given
the plethora of online ticket agents and also touts,
it's best to start via a show's official website. If
you want to check the credentials of an agent, visit
the Society of Ticket Agents & Retailers' site,
www.star.org.uk,
which features a list of authorised members.
- As
a rule, discounts and cheaper price bands tend to crop
up earlier in the week.
- Theatremonkey
has umpteen other cost-saving tips: www.theatremonkey.com/buyingforless.htm.
- Put
Charles Spencer (& Daily Telegraph) on a Google
alert; that way, the moment an email link to a rave
review hits your inbox, you can get booking quick.
a
award-winning
theatre
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Talisman
Theatre